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The Activity Director's Office
The NAAP Page
National Association of Activity Professionals
Founded by Activity Professionals for Activity Professionals...
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NAAP Mission Statement
To provide excellence in support services to activity professionals through education, advocacy,
technical assistance, promotion of standards, fostering of research,
and peer and industry relations.
About NAAP
Founded by Activity Professionals
for Activity Professionals...

NAAP is the only national group that represents
activity professionals in geriatric settings exclusively.
NAAP serves as a catalyst for both professional and
personal growth and has come to be recognized by
government officials as the voice of the activity
profession on national issues concerning long-term
care facilities, retirement living, assisted living, adult
day services, and senior citizen centers. NAAP is
nationwide in scope with a growing membership in
Canada and Bermuda.

The National Association of Activity Professionals
recognizes the following values:

The quality of life of the
client/resident/participant/patient served is the
primary reason for our services.

The strength of NAAP lies in the diversity of its
members.  NAAP recognizes the rich cultural, and
educational backgrounds of its members and values
the variety of resources represented.

The strength of NAAP also lies in the development
and promotion of scientific research which further
defines and supports the activity profession.

NAAP values the development and maintenance of
coalitions with organizations whose mission is similar
to that of NAAP's for the purposes of advocacy,
research, education, and promotion of activity
services and activity professionals.

NAAP values members who become involved at the
state and national level to promote professional
standards as well as encourage employers to
recognize them as professionals.

NAAP affords Activity Professionals across the
country the opportunity to speak with a common
voice...

NAAP successfully worked with members of Congress
to secure a change in the nursing home reform title
of the 1987 Omnibus Budget Reconciliation Act
(OBRA). Through our efforts, it became mandatory
that an activity program, directed by a qualified
professional, be provided in every nursing home that
receives Medicare and/or Medicaid funds.

NAAP was the only professional activity association
to participate in HCFA's workgroups that revised
OBRA's interpretive guidelines now in effect.

NAAP provides assistance at the state level to
promote certification of activity professionals,
working toward uniform professional standards for
activity practice.
Writing a News Release
Brenda Scott ADC
Standards of Practice Trustee

Many Activity Professionals find themselves in the position of writing news releases. Your
release should answer who, what, when, where, why and how.  It should grab the reader in 10
seconds, so don’t be afraid to be creative. There are different types of news releases.  

The Standard News Release has some editorial requirements.  Always print on facility/corporate
stationary.  In the top left corner, type “For Immediate Release.” In the top right corner, type the
date. Below “For Immediate Release” type the name, title and phone number of two contacts.
In a larger font type the headline, it can be more than one line if necessary.  One page is best but
if two pages are needed print “MORE” at the end of page one. Put contact information and a
short headline in the upper-right corner of the second page.  Each paragraph should be three
sentences or under. Write the release like a news story with the information in descending order
of importance. The headline and first paragraph is the most important. Emphasize what’s
unique: the first, the biggest, in celebration of, and so on.   Briefly describe your organization in
the last paragraph of the news release. Two key points to remember is to keep it short and write
a good headline. Type “---30---“ or “###” at the end of your release.  This is how journalists mark
the end of a news story.  

News Advisory is akin to an “FYI,” use it to alert journalists to an event that you know is not on the
top of their agenda but that might interest them. This advisory should be written in simple form
without details. On the document write “News Advisory”.  This is where the press looks if it is a
slow news day.

A Calendar Item is an event you want included in the community calendar of newspapers or
local public radio and TV.  Your release should be labeled “Calendar Item” and hold the
essential information only.



The Photo Opportunity release offers just that a “Photo Opportunity” and gives the
who, what, when, where, why and how. Animals, intergenerational events, anniversaries,
birthdays, and special recognition are good examples of a photo opportunity. Many of your
themed special events are excellent photo opportunities.  These can be called in to a radio, TV
station or the newspaper.

For the photo opportunity think about the event how a photographer will view it. How will it look in
the newspaper or on the TV screen?  Select a background that’s relevant and not distracting.  
Outside events are generally better. Make sure any signs or banners are readable from a
distance. Facility tee shirts make good “banners” for photo opts. Remember, photographers like
action shots.  Don’t leave items lying around that you would rather not see in the news!  Have
names and other specifics written and ready to hand to the photographer.  Don’t forget having
your residents’ sign a press/photo releases.       

Feature Stories are generally a lengthy piece with details, depth, and many times a picture.   
Feature writers cover what they hear about and stumble across. They are looking for good story
ideas and “human interest” stories especially if your idea matches their interest. Develop
contacts with features writers. You should always have written background information ready to
support of your story idea.  If your feature story idea relates to an event, pitch it to the writer at
least two weeks before the event.  

In this time of high-tech communications is it perfectly acceptable to fax or e-mail your news
release.  Follow the correct format to demonstrate your professionalism. Don’t be afraid to send
some type of news release on a regular basis to gain name familiarity.  Soon your facility may be
in the news!
MEMBERSHIP
WHY NOT JOIN NOW?

There are so many benefits when you belong to
NAAP!  Each member will receive a newsletter
which will give the updated reports on Government
Relations, Special Interests, International Updates,
Professional Development, Nominations, Standards
of Practice, Financial Updates and a Membership
Report. Along with this comes an update from our
President, Diane Mockbee, and our Executive
Director, Charles Taylor.

Members will also receive a discounted rate at the
Annual Conference which is held in March/April of
each year.

Effective JAN 1, 2006 membership dues are:
Active Membership = $75 US dollars
Associate Membership = $65 US dollars
International Membership (outside US) = $65 USD
Student Membership = $55 US dollars
Supportive Membership = $99 US dollars

Email us for more information at
membership@thenaap.com.

Join Now!

You can download and mail in this
application with
your payment or use our new
online registration.
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